RAHUL K. DATTA

COMMERCIAL GROWTH, MEDIA & MARKETING LEADER

Profile summary

Career highlights

Key skills

Professional experience

Shapes integrated media investment strategy and customer acquisition programs for a real estate developer. Steers brand growth initiatives while managing agency operations and client account portfolios.

• •Negotiated annual media agreements across UAE and Egypt to secure commercial terms and investment efficiencies.
• •Acquired new agency clients and maintained existing account relationships.
• •Planned and implemented campaigns for BNW Developments, ONE Development, and DO Hotels and Residences.
• •Managed media strategy and campaign execution for Coffee Planet and other key accounts.

Architected integrated marketing strategies for high-value real estate assets, steering cross-functional teams and external agency partners to align media investments with commercial objectives. Defined the brand positioning framework for new project launches, managing the end-to-end execution of multi-channel campaigns across digital, PR, and experiential platforms.

• •Spearheaded the launch of Laguna Residence through a multi-million-dirham integrated campaign spanning digital, PR, outdoor, experiential marketing, influencer partnerships and media investments. This delivered strong market visibility and supported commercial growth objectives during the project's market entry phase.
• •Built strategic partnerships across leadership teams, agencies, publishers, and media owners to drive execution excellence and maximize campaign effectiveness.
• •Conceptualized and secured Kareena Kapoor Khan as Brand Ambassador, significantly strengthening market visibility and brand differentiation.
• •Developed integrated customer acquisition strategies supporting project launches and sales objectives

Steered regional marketing strategy and communications for the organization, reporting to the executive board. Managed the brand presence and growth initiatives across the region, overseeing the execution of digital transformation and executive positioning programs.

• •Increased organic website traffic by 54%, engagement by 45%, and customer satisfaction by 27% through a comprehensive digital transformation initiative.
• •Increased LinkedIn audience growth by 50% and engagement by 80% within six months through executive positioning and content strategy.
• •Delivered 50+ executive forums and leadership events, including EXPO 2020 Dubai initiatives attended by delegates from 10+ countries.
• •Established strategic partnerships with Khaleej Times, Arabian Business and other leading regional publications.
• •Supported leadership teams in strengthening market visibility, customer acquisition and business growth.

Influenced regional brand positioning and marketing operations, reporting directly to the Chief Marketing Officer. Managed a cross-functional team to align corporate service offerings with market demand across the UAE.

• •Implemented a centralized lead management system that consolidated client data across multiple service lines.
• •Coordinated the transition of digital advertising campaigns to a new platform, resulting in a shift in audience engagement metrics.
• •Facilitated the integration of internal communication protocols between the sales and marketing departments.

Defined regional and international media strategy, steering commercial negotiations and investment planning. Managed cross-channel growth initiatives while advising leadership on market expansion and customer acquisition.

• •Generated US$2M+ in new business through strategic pitches and commercial growth initiatives.
• •Increased client investment levels by over 20% year-on-year, contributing to approximately 30% growth in agency profitability.
• •Developed integrated growth strategies across digital, social, programmatic, television, radio, print and sponsorship channels.
• •Advised leadership teams on customer acquisition, market expansion and media effectiveness.

Directed media investment strategy and growth initiatives for global brands across GCC, Pan-Arab, and African markets. Managed integrated campaign portfolios for clients including Toyota, Lexus, Bridgestone, Hitachi, Sharp, and Otsuka Pharmaceuticals.

• •Delivered Toyota GCC's first South Asian television campaign, contributing to a 29% increase in sales within one quarter.
• •Launched one of the region's earliest YouTube-led campaigns for Oronamin C, driving a 33% increase in sales within four weeks.
• •Contributed to Toyota GCC's Dubai Lynx Award-winning digital-first campaign.

Coordinates media planning and sponsorship execution across a diverse portfolio of national accounts. Manages client relationships and internal workflows to ensure alignment between brand objectives and media placement strategies.

• •Executes media buying strategies for Hero Motocorp and Hindustan Times to maintain brand presence.
• •Facilitates sponsorship initiatives for Hero Cycles and additional accounts to align with campaign requirements.

Rotates through core agency functions including media planning, buying, and analytics. Reports to department heads while managing project workflows across client accounts to ensure alignment with campaign objectives.

• •Coordinates cross-functional communication between creative and media teams to execute campaign launches.
• •Analyzes media performance data to identify trends for client reporting.
• •Supports the development of media schedules by auditing inventory availability and pricing.

Rotates through core agency departments to gain exposure to client service, media planning, and creative production workflows. Reports to department heads while supporting cross-functional teams on account management tasks and campaign execution.

• •Assisted with the preparation of client presentation decks and internal status reports for account teams.
• •Contributed to competitive research projects by gathering data on market trends and brand positioning.

Education

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